Google Instant: What it Means (and Doesn't Mean) for Your SEO and SEM Strategy

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As many of you probably know, Google launched Instant, a search enhancement that shows search results as you type, on September , 2010. This had a lot of marketers scrambling to figure out how SEM strategies and tactics would need to change.

Nobody has it completely figured out yet, and there’s a lot of “we’ll have to wait and see” involved, but there are a few basic questions that can be answered and some immediate strategies to incorporate into existing plans.

Here are some top highlights to get you started thinking about your next moves:

Lovefest: How to Link to Another Page from Yours

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So you have a Page for your business, organization or interest group. You know how to post about your own events and news, but now you just planned an awesome partnership event, or just think your audience would be interested in something another Page has posted about.

RISE ABOVE! An Evening of Empowerment, Community and Legacy for Women and Girls in Tech

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Join us for an evening of possibility and opportunity as we bring together many women and girls in tech groups and organizations together for one night and celebrate!  Rising above the fray from the hurdles that in your way as women/girl in tech and providing a legacy for women in tech to hand down to the next generation. We invite everyone is who interested in building wider and longer bridges and work together to achieve common goals. When we succeed together, everyone wins. Help us create our own destiny and work together on a legacy we can pay it forward!….

How to Lock and Password Protect a Folder on Your Mac

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Do you use a shared computer, maybe your Mac at home that you use for personal and community work but that your significant other or little ones use for games, news, etc? It’s easy to protect certain documents from anybody accidentally deleting or changing them. In the Finder window, right-click on the folder and choose “Get Info” and then at the bottom of that little window is “Sharing & Permissions” where you can set permissions based on user accounts/group, administrator, or “everyone.” Protect now to avoid having to recover later!

Why You Should Use a Facebook Page For Your Business

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Facebook Pages are a great way to build relationships with your customers. They’re easy to set up (just go here) and once you’re done you can suggest the Page to all of your Facebook friends. Some of the benefits are how easy it is to grow your base of followers because of the “Like” feature on Fan pages (what used to be called “Become a Fan”). It’s easy for people to do, and it shows up in their live feed, so their friends are more likely to check it out. Your fans can also tag your page in any status….

Add Music Files To iTunes From Your Computer

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So maybe you’ve downloaded some songs from Amazon or somebody has sent you a song or a podcast. You know how to get music from your CDs into iTunes, but what about these? It’s as simple as uploading a photo to Facebook or attaching something to an email. Open iTunes. Click on “File”; if you’re on a PC you’ll see the option to “Add File to Library”; on a Mac it will be “Add Music to Library”. Select that option by clicking on it and you’ll be taken to your file folders. Find the music file (probably a .mp3 file)….

It's Not Me, It's You: Find Out if Your Web Service is Down

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There’s not much more annoying than trying to log into Gmail or check out a friend’s Facbook profile and getting an error message. “Is it me? Is it my computer? My modem? Do I need to re-boot?”. The next time that happens, save yourself that frusrtation as well as the agonizing minutes it takes to re-start up your computer by heading straight to http://downrightnow.com/. downrightnow monitors the status of your favorite web services, combining user reports and official announcements to tell you when there’s service trouble so that you know for certain what’s going on. You can also file a….

Get the most relevant Google search results

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Put double quotes (“) around the words you’re looking for to get search results that keep those words together and in that specific order. Use the minus sign (-) to exclude specific words that you don’t care about. Some examples: “copy and paste iPhone” makes sure that I get this helpful link, http://bit.ly/92n29b. Searching copy and paste iPhone -flaw makes sure that I get to this without having to sift through a bunch of posts complaining about the feature, like http://bit.ly/cxQwox .

Copy and Paste text on your iPhone

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To cut, copy and paste text from a text message or email you’ve written on your iPhone, double tab the text you want to cut or copy and select the option that will appear in a bubble right above it. Go to the new email or text you are composing, double tap on the area you write in and select paste from the bubble that appears there. You can do this for texts you’ve written OR received, but only from emails you’ve written (but obviously you can forward emails sent by other people have sent to you).

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