Lesa is on a mission to teach the world to create—and use!—better graphics. She’s the author of the 800+ page tome, Photoshop CS5: The Missing Manual (2010, Pogue Press/O’Reilly), and coauthor of iPhoto ‘11: The Missing Manual (2011, Pogue Press/O’Reilly). Lesa is a stock photographer and chief evangelist for iStockphoto.com, and founder of the creative tutorial site, PhotoLesa.com. She writes regularly for Macworld, Photoshop User, and Elements Techniques magazines, and contributes frequently to CreativePro.com, and Design Tools Monthly (www.design-tools.com). Lesa has contributed NAPP tutorials for PhotoshopUser.com since 2003, and has several videos available on creativeLIVE.com. She also teaches Advanced Photoshop for the international online graphic design school, Sessions.edu. You can catch her online at Facebook.com/PhotoLesa (click ‘like’ for a free Photoshop cheatsheet!), Twitter: @PhotoLesa, or via email: firstname.lastname@example.org.During free time, you’ll find her carving up the Rockies on her BMW F800ST, skiing, reading/watching sci-fi, or hanging with fellow Apple Mac enthusiasts. Lesa is a proud member of the BMWMOA and the Colorado Mac User Group (www.CoMUG.com), aka the Boulder Mac Maniacs.
Lindsay Lindstrom is an Academic Developer Evangelist in Microsoft’s Developer and Platform Evangelism group, based in Pennsylvania. She graduated with a Bachelor of Science degree in Computer Science from the University of Southern California. During her time at USC, she worked with ABC and Wells Fargo supporting their web properties. In her current role she educates, excites and empowers students with technology, and she loves her job! Lindsay is also passionate about supporting Women in Technology, especially inspiring girls to explore technology careers. Blog: http://blogs.msdn.com/lindsay/
Widely recognized and consistently praised, Melanie Gass wears the title of Microsoft’s Princess. President and owner of worldwide computer-training firm CenterPoint Solution, LLC, Melanie teaches global employees time saving workday techniques utilizing Microsoft products. She is an accredited Microsoft Certified Trainer and Microsoft Office Specialist, and her effective training methods entitle Melanie to conduct training sessions on the latest software releases to Microsoft clients, Fortune 100 companies, and the world’s most powerful people. As an accomplished author of over ten Microsoft product reference guides, Melanie assists clients in achieving greater productivity and professional advancement using Microsoft products. Melanie also hosts the first radio show dedicated solely to Microsoft products on VoiceAmerica, the largest internet radio station in the world.
Sheila Oliver is the owner of Small Biz Web Shop, a WordPress web design company, located in Attleboro MA. She is also a partner at the Small Business Classroom, also in Attleboro.
Sheila works with a wide range of business owners, from entrepreneurs, attorneys, speech pathologist, bookkeepers, and many more. As a client of the Small Biz Web Shop, she takes the time to get to know about your business, and the goals for your business, and helps you convey that in a Website to market your business.
In 2012, Sheila founded the Small Business Classroom to share her passion with to teach business owners and entrepreneurs how to use the tools available to them to build and maintain their own website. She teaches WordPress, Google Apps, MailChimp, and Social Media.
As a self-employed web developer for over 10 years, Sue finally grew tired of working by herself (and talking to the dog all day) and jumped at the chance to join the 20 Mile Technologies team in November 2010. Working with this dynamic team of some of the best developers & designers on the Cape, she
spends her days (a) building websites & web applications using ExpressionEngine, php, MySQL, and jQuery; (b) laughing; (c) going for Friday afternoon runs through Osterville with
some 20 Mile team members & friends. She’s happiest when coming up with a custom and creative solution for an “outside the box” problem and loves a good challenge. Mom to three boys (!!!) and owner of a Border Collie, she’
s always on the go and can often be found walking on the beach with kids & dog in tow, hunting for sea glass, shells, or crabs. Words commonly used to describe her: short, feisty, and wheezy (still working on that running thing). You might occasionally see her
tweet as @20MileSue.
Susan R. Cook, President of Account Ability Consulting Inc. With 27 years of experience in accounting for small businesses, Account Ability provides expert guidance in accounting software. This includes selling, supporting, implementing & training QuickBooks and related products. She has taught adult education QuickBooks courses at Upper Cape Cod Regional Technical School. She is a Certified Sleeter Group Consultant, President of the Southeastern Massachusetts Chapter of the National Advisor Network, and an Intuit Solution Provider. She has been an Advanced Certified QuickBooks ProAdvisor since 2008. She holds additional certifications in QuickBooks Pro & Premier, Point of Sale and Enterprise. Account Ability Consulting Inc is the Cape & Islands only Intuit Solutions Provider, and winner of the 2011 Northeast Regional Point of Sale and Payments Sales Awards. They offer a full range of value-added consulting services for Intuit QuickBooks Enterprise and Point of Sale Solutions for Retailers. She is excited to return for a fourth year as a Geek Girl speaker and share her enthusiasm for QuickBooks and the way it can make running a business simpler.
Catherine Weber, president of Weber Media Partners, an interactive agency providing social media services to predominately B-to-B clients. She is also a passionate speaker on all things social. Catherine has developed a thoughtful approach to bring small- and mid-size businesses into a conversational world. The client portfolio includes the National Park Service, mid-size technology firms, and notable organizations such as Perkins Elmer, Sage Science, The Anthony Quinn Foundation, William Raveis Real Estate, Bose Corporation, Brigham and Women’s Hospital, and Dogwatch Hidden Fence Systems. Weber Media Partners’ blog, Impressions through Media, educates and provides thought leadership on social media and marketing, and the strategic integration into a business’ marketing mix. Catherine received a B.A. from Emerson College in Communications and a M.A. from UMass Boston in Critical and Creative Thinking. She presents at conferences, and conducts hands-on workshops on Social Media and Inbound Marketing.
Elaine has worked in the civil engineering and information technology industry for over 20 years, from CAD drafting to hardware and software support. For the past five years she has taught computer technology in a vocational high school setting. As a female shop instructor, she is involved with promoting non-traditional career choices for ninth graders, meaning that they should pursue their career of choice regardless of society’s notions of which gender belongs in which career. An A+ Certified computer technician and Cisco certified instructor, she is working towards her master’s degree in Occupational Education from Fitchburg State College.
Mary is a dynamic soft skills and application trainer with over 15 years of teaching experience. Her main focus is on MS Office, Project Management & Train the Trainer certification classes. Not only is Mary a classroom trainer, she also leads many of New Horizons training projects. Working directly with the client, Mary gathers their needs, designs their training plans and leads the training team in the plans implementation.
Abbey Knoll Photography, located in Hanover, MA, is a full-service photography company founded in 2007 by award-winning photographer Maura Longueil to provide photography solutions for the South Shore. Specializing in family, sports and still portraiture, the consumer-friendly company has been featured in area newspapers, television and magazines. Ms. Longueil is also a contributing editor, whose column “Photo Secrets for the Mamarazzi,” appears in local and regional publications. Maura teaches photography classes and workshops on the South Shore and can be found at www.abbeyknollphotography.com
Sarah is the owner of etruro.com, is a web content strategist, and website designer with 20+ years in both marketing and technology. She focuses on the usability”of a website, and creating the best user-experiece to help achieve your online business goals. She has worked in marketing and technology at Bank of America, Fidelity Investments, Mullen Advertising, Sundance Institute Arts Writing Program, YMCA of the USA Arts & Humanities, as well as other leading advertising and in-house agencies. Sarah holds a B.A. in Computer Science from UMass Boston, and an MFA in Writing and Literature from Bennington College in Vermont. She’s the author of The Very Telling, The Art of the Author Interview, andConversations with American Women Writers. She’s a contributing edtior at The Writer Magazine. Visitwww.sarahannejohnson.com for more information.n
Kristin Brandt is the vice president of Sundin Associates, a marketing and advertising agency located outside Boston, were her responsibilities include managing client accounts as well as guiding all internet and new media projects for the agency.
Outside of her full-time position, Kristin is co-founder of Manic Mommies, a podcast and blog for moms trying to manage the chaotic combination of work and family. As editor and co-host, Kristin is responsible for all technical and post-production aspects of the audio show as well as the design of ManicMommies.com. The website has won repeat W3 Awards for copy, structure and site navigation. She is also credited with coming up with the name “Manic Mommies,” a term many American moms now use to describe themselves!
Each week Kristin writes about technology for Real Simple magazine’s Simply Stated blog, and is work/life contributor with her co-host and friend, Erin Kane, for Embassy Suite’s Business Balance blog. She also serves as an Intel Advisor.
The married mother of two lives west of Boston with her husband, son and daughter. In her “spare” time, Kristin enjoys bicycling, science fiction, comics and playing video games. Most days she insists her husband do the cooking.
Meredith Hunnibell’s database experience dates to the “Wang Era” of the 1980s when she managed alumni and donor systems at Harvard University. She subsequently worked for several years in the 1990s at the City of Seattle developing applications in Microsoft Access that interfaced with the City-wide Human Resources and Finance systems. More recently, Ms. Hunnibell has designed customized database programs for small nonprofits in New England, including the Rose Island Lighthouse Foundation in Newport and the Waldorf School of Cape Cod. She enjoys all stages of the database development life cycle and has a particular interest in helping small nonprofits and businesses make the most of limited resources in improving efficiencies and achieving organizational goals.
Laurel consults to companies on every stage of their business, including early-stage product development, competitive and market analysis, go-to-market strategy, planning and execution, and CRM and marketing program management. She is currently serving as the VP of Marketing for eVisioner, Inc. (www.evisioner.com), a project and team governance platform solutions provider (it’s much more fun than it sounds.)
Laurel left the corporate world of American Express in 2005, choosing to move backto Massachusetts and embark on a career of working with small startup companies, primarily in tech. Her areas of expertise include web analytics, customer engagement and experience, and marketing outreach programs including social media marketing.
Laurel has spent many years spent translating “tech-speak” into regular everyday English that sales teams and customers can easily understand. She has a curious mind and is happy to help people figure out how to do pretty much anything they have a question on.
Alecia Jean Orsini Lebeda is a blogger and award winning independent film maker. A lifetime Girl Scout, she found her geek legs while making PSA’s for the scouts at her local cable access studio. Alecia later attended the Savannah College of Art and Design where she graduated with a BFA in Film and Television. She is currently the Production Coordinator at Falmouth Communtiy Television and Co-Founder at Good Natured Dog Productions. She can often be found geeking out on twitter @alecialebeda. For more about Alecia visit: www.aleciajeanorsini.com
Erika joined the Geek Girls October 2011. She brings 20+ years of electronic engineering experience to the table. Erika started her career in the U.S. Coast Guard. She was educated in California, New Hampshire, and at Northeastern University-Boston. Erika is married, has three children, and has lived on Cape Cod for 7 years. Erika is a PC and teaches PC proficiency and the Microsoft Office Suite. She looks forward to growing along with the Geek Girls and teaching as well as learning all she can about the latest technology so she can keep up with her children.
Meghan Blair-Valero has been the president of Fogged In Bookkeeping for 10 years and most recently founded a new venture capital and mentoring company called Atlantic Ventures Group. A QuickBooks Proadvisor and member of AIPB (American Institute of Professional Bookkeepers). Meghan teaches QuickBooks and other classes for entrepreneurs in her Nantucket office. In the past Meghan has trained over 90 bookkeepers, taught bookkeeper training classes for Cape Cod Community College and taught privet sessions to over 300 business owners. Meghan was a recipient of Cape and Plymouth Business Magazine’s 40 under 40 award in 2011. When she isn’t teaching she hunts for a crystal ball, Wonder Woman’s magic bracelets, and spends time with her two kids at their home on Nantucket.
Adrienne Baumann, Geek Girl #8, has been involved with Geek Girl Camp since its inception and is effectively a “geek” by association. Professionally, Adrienne’s career has been focused on sales and marketing in the hospitality and non-profit industries; however, she is proof positive that you don’t have to be in the tech world to be a Geek Girl! Naturally curious and an avid learner, Adrienne has been soaking up the geek since the early ‘80s when she first started using computers as a kid at her family’s travel agency.
Always eager to contribute to the enrichment of others (seriously, she genuinely embodies that whole hospitality and sharing thing!), Adrienne has been one of our awesome Volunteer Coordinators from the beginning. She also recently became a certified Constant Contact Local Expert and Solutions Provider and we are thrilled she will be offering her Email and Social Media Marketing expertise at Boot Camp this year.
Adrienne received her B.A. in English Literature and Creative Writing from the University of South Florida, Tampa; is currently studying for her MPA (Master of Public Administration) at Bridgewater State University; and just enrolled at the ImprovBoston in Cambridge for fun. She lives in East Falmouth with her husband and their 1 year old son. When she’s not updating her Facebook status, Tweeting, blogging, taking pictures, or changing diapers, Adrienne enjoys snuggling with her kitty, drinking lots of coffee, and Skyping with her family.
Heather “Action” Jackson Bio
Heather’s passion is marketing and she brings that passion to Geek Girl Camp as an e-marketer. Specializing in e-mail marketing, but well versed in social media, online business networking and relationship building, Heather brings marketing expertise online. Her goal is to help you grow your business online in the most efficient, relevant and authentic manner. With past experience at Boston.com, Yahoo! and Cyrk, and now as owner and Chief Action Officer of Hammerhead Creatives, Heather has spent her entire professional career of 20+ years growing businesses through sales and marketing. Not afraid to get in the trenches, she knows the importance of relating and connecting to people, and she brings her learning and knowledge to the classroom. Proudly swimming the seas of SWAG for 5 years, Hammerhead Creatives is a marketing company (chick owned) specializing in custom logo’d apparel and promotional products- a.k.a. SWAG! Thank her if you like your Geek Girl Swag (and tell her if you don’t!)
Tammi A. Jacobsen
Tammi Jacobsen is an experienced business professional who is passionate about helping others while empowering them to be successful in their goal of business ownership. Tammi enjoys advising small businesses in marketing with a concentration in search engine optimization, search engine marketing and social media. She also works with entrepreneurs looking to start a business. Recently, Tammi has been involved in the formation of a women’s social media network in the Southeastern Massachusetts region. They have developed marketing strategies for online reputation management, measuring your social media efforts, deciding on a social media platform, time management and much more. Tammi speaks on a variety of online small business marketing topics such as: search engine optimization, business blogging, using Facebook, Linkedin and Twitter to grow your business, Google small business tools, including Adwords, and the importance of social media policies. Tammi is a Constant Contact Professional Trainer and is working toward obtaining an Inbound Marketing Certification and becoming a Google Professional Trainer. In her spare time, she is a passionate dog owner who can be heard bragging about her energetic and loveable dog, named Gracie, at www.GraciesBark.com
Leslie is best known as the CEO, founder and Geek Girl #1 of Geek Girl, whose mission is to educate and empower every girl and woman (and dude) at every age level, on every skill level, at every income level on computer technology. Leslie’s vision for education, evangelism, entrepreneurialism, and empowering women is apparent when you meet her. Leslie prides herself on being “the resource”, and will share everything she knows about entrepreneurialism, starting a business and tech with anyone who asks.
Leslie’s passions are summed up best on her Twitter and Facebook profi
Her most recent success has been to launch the first Geek Girl Educational Training Center (GGETC) in Hyannis, MA. The Geek Girl ETC offers workshops, personal consultation, drop-in classes, and all forms of group learning, onsite and offsite, and online. Included in this educational endeavor is their famous Help Desk services and Geek Girl for Hire.
Leslie divides her time between San Diego and Cape Cod and is honored to have the most patient Capricorn boyfriend to ground her Piscean imagination and two devoted but highly manipulative Australian Shepherds named BooBoo and Nano.