All Entries Tagged With: "sem"

Google Instant: What it Means (and Doesn’t Mean) for Your SEO and SEM Strategy

As many of you probably know, Google launched Instant, a search enhancement that shows search results as you type, on September , 2010. This had a lot of marketers scrambling to figure out how SEM strategies and tactics would need to change.

Nobody has it completely figured out yet, and there’s a lot of “we’ll have to wait and see” involved, but there are a few basic questions that can be answered and some immediate strategies to incorporate into existing plans.

Here are some top highlights to get you started thinking about your next moves: