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Seth Godin on the New Economy/Forever Recession

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I would suggest you watch this. Then watch it again. Then repeat….because everyone is unprepared.

Seth Godin, the marketing guru and author talks about the new year, the ‘forever recession’, and how you can join the race to the top, instead of settling for the bottom.

It’s all about the New Economy…it’s not your Father’s Economy…

It’s a Forever Recession – so Race to the Top.

Don’t wait for someone to pick you…pick yourself.

Word.

Thanks to our dear friend Chris Selland for the head’s up.

  • http://twitter.com/JaySlug JG ✔

    Thank you for posting this. It feels good knowing that I am part of the minority reaching for the top. My boss has a tough time working with me at times knowing that I am not OK with simply showing up and doing my assignment.

  • Gsjpapillon

    So there’s an innovator who “races to the top” And that person will have a unique product that “people will seek out and pay more for”.

    Unless that person is to be wholly self-producing, self-marketing, and self-distributing, they will be engaging employees — followers who are taking direction, and by definition, “racing to the bottom”.

    Countless small businesses born from unique ideas and much-celebrated products d on a small, boutique level die because they they are not produced or monetized in a a way that is sustainable, much less scalable.

    Even the technology Godin celebrates as the distribution pipeline that innovators can use to race to the top is a “race to the bottom” enterprise. Ever try to get support from your ISP? You’re not talking to someone who has any more knowledge of your connection to the internet than you do. You’re talking to a person in a call center with a script, who is doing what (s)he is told. And that person is very likely not in this country. — outsourcing being another “race to the bottom” phenomenon.

    My opinion is that Mr. Godin has not thought this through as thoroughly as might have toake his theory valid. Even so, it’s a fun sound byte that champions technology as the answer to all our society’s ills…Godin’s stock on trade.

    I a